Top Celebrity Games on Android in the UK, Q2 2025

In the second quarter of 2025, the performance of top celebrity games on the Android platform in the United Kingdom showcased intriguing trends. Here’s a closer look at the data from Sensor Tower.

Hollywood Crush: Match3 puzzle experienced a decline in weekly revenue, starting at approximately $7.9K and closing the quarter at around $5.6K. Downloads peaked early in the quarter at over 2.5K, then stabilized to around 1K towards the end. Active users fluctuated, peaking at 11.5K mid-quarter before settling at 9.2K.

MovieStarPlanet 2 saw weekly revenue rise from $472 to $604 by the end of June. Downloads remained relatively stable, with a slight increase to 105 in the final week. Active users also saw a modest rise, ending the quarter at 165.

Lamar - Idle Vlogger showed significant growth in weekly downloads, climbing from 2.6K to 7.3K. Revenue followed a similar upward trend, reaching $548. Active users increased sharply, peaking at 23.8K.

SUPERSTAR SMTOWN maintained steady revenue growth, starting at $128 and closing at $309. Downloads remained low but stable, while active users hovered around 150.

Finally, PewDiePie's Tuber Simulator experienced a decline in active users, from 1.2K to 555, with no downloads recorded during this period.

These insights highlight the varied performance of celebrity games, reflecting different engagement strategies and market dynamics. For further details, more insights are available from Sensor Tower.