State of AI Apps Report 2025 is Live!
During the second quarter of 2025, the top five drawing and coloring apps on the Android platform in the United Kingdom displayed varied performance metrics across revenue, downloads, and active user trends, as reported by Sensor Tower.
Cross-Stitch World from Inertia Software saw its weekly revenue fluctuate, beginning at approximately $2K and closing the quarter slightly lower at $1.7K. The app's active user base decreased steadily from 160 to 87 by the end of June.
Tap Color Pro: Color By Number by Tap Color Studio experienced a peak in weekly downloads in mid-April, reaching 1.4K, while its revenue hit a high of $1.2K in late May. Active users initially increased from 9.9K to 13.8K but then experienced a decline to 8.2K by the quarter's end.
Paint by Number: Coloring Game from Oakever Games maintained a relatively steady weekly revenue, peaking at $1.2K in late May. Downloads varied, with a high of 8K in mid-April and a low of 3.8K in June. Active user numbers showed a decline from 51K to 36K over the quarter.
Zen Color - Color By Number, also by Oakever Games, saw a peak in weekly downloads at 12.8K at the start of the quarter. Revenue peaked at $1K in late May, while active users initially increased to 95.7K before dropping to 80.1K by the end of June.
Color Pop - Fun Coloring Games from MWM - AI Music and Creative Apps showed a decline in downloads, starting at 6.5K and dropping to 3.4K by June's end. Revenue showed a steady decrease from $947 to $496. Active user trends saw a dip to 24.9K mid-quarter but ended stronger at 30.7K.
These insights from Sensor Tower highlight the dynamic nature of user engagement and monetization in the mobile app market. For more detailed analysis, visit Sensor Tower's website.