State of AI Apps Report 2025 is Live!
The second quarter of 2025 saw varied performances among the top fashion games on the Android platform in Australia. Here's a closer look at the trends for each app, based on data from Sensor Tower.
Skincare Time: Makeover ASMR showed a notable increase in weekly downloads early in the quarter, peaking at around 7.4K in mid-April. However, downloads gradually declined to approximately 1.6K by the end of June. The app's weekly active users mirrored this trend, starting at 8.6K and reaching a high of 17.4K, before tapering off to 5.4K.
Paper Doll Diary: Dress Up DIY experienced steady weekly downloads, ranging from 1.8K to 2.8K throughout the quarter. Revenue showed some fluctuation, with a peak of $24 in the final week of June. Active users increased steadily from 56.6K to 66.7K.
For Eye Color Mix, weekly downloads saw a decline from 2K at the start of the quarter to just over 1K by the end. Revenue was negligible, with only a slight increase in early June. Active users remained relatively stable, hovering around 21K throughout the period.
Acrylic Nails! had a modest increase in downloads, starting at 960 and reaching 1.9K by mid-June. Active users saw a slight rise from 746 to 908 by the end of June.
Fashion Queen: Dress Up Game experienced a consistent download rate, with numbers fluctuating between 839 and 2.3K. Revenue was minimal, with a brief peak of $21 in late May. Active users remained fairly consistent, around 14K to 15K.
These insights provide a snapshot of the fashion gaming landscape on Android in Australia for Q2 2025. For more detailed analytics and trends, visit Sensor Tower's platform.