State of AI Apps Report 2025 is Live!
In the second quarter of 2025, the top 5 Match 3 games on the Android platform in the United Kingdom showcased diverse trends in downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides a snapshot of these popular games' performance.
Candy Crush Saga by King saw a fluctuating revenue trend, peaking at approximately $534K at the start of April before declining to around $319K by the end of June. Weekly downloads varied, with a noticeable increase to 8.8K in the last week of June. Active users decreased steadily from over 451K to approximately 349K.
Royal Match from Dream Games showed a steady revenue pattern, ending the quarter with a peak of about $369K. Downloads remained robust, peaking at 18K in mid-May, while active users experienced fluctuations, ending with a rise to 327K.
Gossip Harbor: Merge & Story by Microfun Limited experienced a consistent revenue increase, reaching around $273K by the end of June. Downloads dropped significantly mid-quarter but began recovering by the end of June. Active users peaked at 102K in May before declining to 61K.
Gardenscapes from Playrix showed stable revenue, hovering around $130K to $145K. Downloads fluctuated, with a peak of 2.5K in early April. Active users saw a downward trend, decreasing from 124K to just under 99K.
Royal Kingdom, also from Dream Games, demonstrated a strong upward trend in both revenue and downloads. Revenue surged to approximately $177K by the end of June, while downloads soared to over 61K. Active users increased steadily, reaching 278K at quarter's end.
These insights from Sensor Tower reveal the dynamic nature of the Match 3 game market in the UK, emphasizing the importance of tracking performance metrics for strategic decisions.