State of AI Apps Report 2025 is Live!
In the second quarter of 2025, the performance of beauty retail apps on the iOS platform in Austria showed diverse trends in terms of downloads and active users. Here's a closer look at the top five applications.
Mein dm experienced fluctuations in weekly downloads, starting with 3.1K at the end of March and peaking at 6.7K in early June. Active users displayed a consistent pattern, beginning at 96.2K and reaching up to 123.9K during the same period.
BIPA Österreich saw a gradual increase in downloads, with numbers ranging from 1.8K to a high of 2.7K in mid-May. The active user base also increased, starting at 8K and peaking at 9.6K before settling at 7.9K by the end of the quarter.
Notino: profumi e cosmetici maintained a stable download rate, with a notable spike to 2.2K in mid-June. Active users increased steadily from 14.3K to a high of 18.2K.
Douglas - Parfüm & Kosmetik showed consistent downloads, hovering around 1.4K, with a slight increase to 1.6K at the quarter's close. Active users fluctuated, starting at 12.3K, dipping to 8.5K, and then rebounding to 11.5K.
flaconi had a modest download pattern, starting at 594 and reaching 1.2K by early April. Active users reflected a similar trend, with numbers moving from 8.8K to a peak of 11.1K.
These insights, sourced from Sensor Tower, illustrate the dynamic nature of app performance in the beauty retail sector on iOS in Austria. For more detailed analysis and data, visit Sensor Tower.