Top 5 Beauty Retail Apps on iOS in Belarus, Q2 2025

The second quarter of 2025 saw interesting trends among the top beauty retail apps on the iOS platform in Belarus. Data from Sensor Tower provides insights into the performance of these apps.

Gold Apple: beauty store maintained a consistent presence with weekly downloads ranging between 2.3K and 3.9K. Active users started at approximately 175K and saw a gradual decline, ending the quarter just above 115K.

ETIB Parfum experienced a notable increase in downloads, starting with around 584 and peaking at 5.7K by the end of June. This growth highlights the app’s rising popularity throughout the quarter.

For LETOILE косметика, парфюмерия, download numbers showed a downward trend, beginning at 544 and ending at 359. This indicates a slight decrease in new user acquisition.

Подружка: магазин косметики had a steady download rate, ranging from 291 to 466 weekly downloads. Active users showed a positive trend, increasing from around 2.1K to 2.4K by the quarter's end.

Finally, КРАВТ saw relatively stable download figures, fluctuating between 236 and 412 per week, reflecting a consistent user interest.

For more in-depth insights and data, visit Sensor Tower's platform.