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In the second quarter of 2025, the Match 3 games category on iOS in New Zealand showcased interesting trends. Here's a look at the top five games based on data from Sensor Tower.
Royal Kingdom saw a significant rise in weekly revenue, starting from $830 at the end of March and climbing steadily to approximately $10.9K by the end of June. Downloads peaked at 6.2K in late April before gradually declining to around 2.6K. The game's active user base grew impressively from 693 to 15.7K by the quarter's close.
Goods Puzzle: Sort Challenge maintained consistent weekly revenue, fluctuating between $1.1K and $2.2K. Downloads remained stable, with figures ranging from 1.1K to 2.1K throughout the quarter. Active users increased from 5.2K to 6.7K.
Royal Match experienced a high weekly revenue, consistently around $45K to $57K. Downloads were steady, with a slight uptick to 1.7K in late June. Active users fluctuated but ended the quarter at 47.3K, reflecting strong engagement.
Fruit Merge: Match Game had modest revenue growth, starting at $108 and reaching $150. Weekly downloads increased from 771 to 1.6K in early June before stabilizing. Active users rose from 527 to 674 by the end of June.
Gardenscapes generated consistent revenue, peaking at $21.7K in mid-April. Downloads decreased over the quarter, from 1.3K to 789. Active users showed slight fluctuations, but the game maintained an average of around 12K users.
These insights reflect the dynamic nature of the Match 3 games market in New Zealand. For more detailed analytics, Sensor Tower offers comprehensive data and insights.