State of AI Apps Report 2025 is Live!
AI Insights · Timothy · July 2025
Top 5 Apparel Apps' Performance in the US Q2 2025
Discover the download and active user trends for the top 5 apparel apps on a unified platform in the US during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the top five apparel applications in the United States exhibited varied performance metrics across downloads and active user trends. Here's a closer look at how each app fared.
SHEIN - Shopping Online saw a significant fluctuation in weekly downloads, starting the quarter strong at 625K, dipping to 205K by early May, and then rising again to finish the quarter at 518K. The app's active user base showed a steady increase from 26.8M to 29.5M by the end of June.
Nike: Shoes, Apparel, Stories maintained a consistent download rate, beginning at 145K and ending at 91K downloads per week. Its active user numbers fluctuated, peaking at 4.4M in late June, indicating a resilient user engagement.
Old Navy: Shop for New Clothes experienced a varied download trend, starting at 104K, dropping mid-quarter, and stabilizing around 59K by the end of June. Active users increased from 408K to 441K, suggesting steady customer interest.
Fashion Nova: Trendy Shopping had a relatively stable download pattern, beginning at 52K and closing at 51K. The app's active users fluctuated but remained around 750K by the quarter's end.
ZARA demonstrated consistent weekly downloads, peaking at 63K before settling at 46K. Active users increased from 652K to 670K, reflecting solid engagement.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored.
