Top 5 Beauty Retail Apps on Unified Platform in Belarus Q2 2025

In the second quarter of 2025, the beauty retail app landscape in Belarus showcased varied performance trends on the unified platform. Here's a closer look at the top five applications:

Золотое Яблоко: онлайн-покупки maintained a robust presence with weekly downloads peaking at approximately 8.5K at the start of April. However, there was a gradual decline towards the end of June, settling around 4.4K. The app also experienced a decrease in weekly active users, starting from 361K and ending the quarter at 239K.

ETIB Parfum saw a remarkable surge in downloads, especially in late June, climbing to 14.5K from a modest 650 downloads at the quarter's start. This significant uptick highlights the app's growing appeal among users.

Мила: косметика, бытовая химия displayed steady download numbers, fluctuating between 1.1K and 2.1K throughout the quarter. The app's active user base showed a positive trend, reaching a peak of 16.8K in mid-May before stabilizing around 12.9K.

Подружка: магазин косметики maintained consistent download numbers, with a slight increase towards the end of the quarter, reaching 809 downloads. Active user numbers also showed a steady rise, peaking at 5.2K by the end of June.

Finally, КРАВТ saw stable download figures, ranging from 595 to 813, indicating a consistent user interest throughout the quarter.

These insights, sourced from Sensor Tower, offer a snapshot of the competitive dynamics within the beauty retail app sector in Belarus. For more detailed analytics and trends, visit Sensor Tower's platform.