Top 5 Casual Games Performance in the UK, Q2 2025

In the second quarter of 2025, the performance of the top casual games in the United Kingdom demonstrated notable trends across downloads, revenue, and active users. Data from Sensor Tower reveals key insights into the leading apps.

Offline Games - No Wifi Games from Moreno Maio experienced a consistent increase in weekly revenue, peaking at around $3.3K in late May. Downloads fluctuated, with a significant rise to 51.7K in the week of May 26. Active users saw a peak of 904K in early April before stabilizing around 865K by the end of June.

Royal Kingdom by Dream Games showed a steady rise in weekly revenue, reaching approximately $453K at the end of June. Downloads surged dramatically, especially in June, peaking at 90.7K in the final week. Active users increased consistently, surpassing 603K by the quarter's end.

Playrix's Township maintained robust weekly revenue figures, fluctuating between $411K and $583K, with a notable peak in mid-April. Downloads showed a downward trend, ending at 31.1K in June. However, active users witnessed a slight increase, closing the quarter at around 400K.

Subway Surfers from Sybo Games demonstrated variable weekly revenue, peaking at $3.5K in mid-April. Downloads remained relatively stable, averaging around 31K to 39K. Active users experienced a peak of 903K in late June, reflecting a strong user base engagement.

Lastly, Royal Match also from Dream Games, recorded impressive weekly revenue, reaching up to $1.57M by the end of June. Downloads remained consistent, hovering around 30K to 33K weekly. Active users showed a slight decline initially but rebounded to 766K by the quarter's close.

These insights from Sensor Tower provide a comprehensive view of how these top casual games are performing in the UK market, with more detailed analytics available on the platform.