Top 5 Consumer Finance Apps in Brazil: Q2 2025 Performance

In the second quarter of 2025, the top consumer finance apps in Brazil showcased varying performance trends across downloads, revenue, and active users. Here's a closer look at how these apps fared, based on data from Sensor Tower.

Mobills - Budget Planner saw weekly revenue fluctuate, peaking at approximately $33.1K in early May. Downloads showed a moderate increase towards the end of June, reaching around 22.1K. Active users remained strong, with a peak of 516.7K in early June.

Organizze Budget Planner experienced a notable increase in weekly revenue, ending the quarter at $12.8K. Downloads remained stable, with slight variations, while active users showed a dip mid-quarter, recovering to 208.1K by the end of June.

Splitwise had a diverse quarter, with revenue peaking at $7.7K in early June. Downloads surged mid-quarter, reaching 10.1K in mid-June. The app's active users increased significantly towards the end of the quarter, peaking at 288.6K.

Minhas Finanças | Pessoais showed a gradual increase in revenue, ending at $6.4K in June. Downloads also increased, with a high of 9.2K in the last week. Active users steadily grew, reaching 271.2K by the end of June.

Minhas Economias displayed a steady rise in revenue, peaking at $2.7K in late June. Downloads and active users remained relatively stable, with a slight uptick in both towards the quarter's end.

These insights reflect the dynamic landscape of consumer finance apps in Brazil, with more detailed analytics available through Sensor Tower's comprehensive data offerings.