State of AI Apps Report 2025 is Live!
In the second quarter of 2025, the cryptocurrency app landscape in Brazil saw dynamic changes, with notable trends in downloads and active user engagement. Here's a closer look at the performance of the top five apps.
Binance: Buy Bitcoin & Crypto experienced a fluctuating pattern in weekly downloads, peaking at around 45.7K in early May. The app maintained a strong presence with over 2M weekly active users, although there was a noticeable decline towards the end of the quarter.
Mercado Bitcoin - Criptomoedas saw a steady increase in downloads, reaching upwards of 15.7K in mid-June. Active user numbers also rose, peaking at approximately 541.8K in late May before stabilizing.
Coinbase: Buy BTC, ETH, SOL showed a decline in downloads from 23.4K at the start of the quarter to 6.4K by the end. Despite this, active users remained robust, ranging between 298K and 497K throughout the period.
OKX: Buy Bitcoin BTC & Crypto experienced a drop in downloads, with numbers decreasing from 11.9K to 4.8K. However, active users saw an upward trend in May, reaching a peak of 76.7K.
Mynt had a consistent download rate, fluctuating between 5K and 9.4K. The active user base remained stable, hovering around 37K throughout the quarter.
These insights, sourced from Sensor Tower, highlight the shifting dynamics in the cryptocurrency app market in Brazil. For more detailed analysis, visit Sensor Tower's platform.