Top 5 Drawing & Coloring Apps in the UK: Q2 2025 Performance Insights

In the second quarter of 2025, the drawing and coloring app market in the United Kingdom saw varied performance across the top applications. Here's a closer look at the trends from the top five apps, drawing insights from Sensor Tower data.

Color Pop AI - Coloring Book from MWM showed a gradual decline in weekly revenue, starting from approximately $12.8K and ending the quarter at around $12.1K. Downloads fluctuated, peaking mid-quarter at 18K before dropping to 11.6K. Meanwhile, weekly active users experienced a dip initially but rebounded to 80.1K by the end of June.

Color by Number：Coloring Games by Wildlife Studios maintained steady weekly revenue, closing the quarter at about $7.3K. Downloads peaked at 24K in mid-April, with a noticeable decline to 10.7K in June. Active users saw a peak at 99.3K towards the end of May, followed by a decrease to 60.8K.

The Disney Coloring World app from StoryToys Limited started the quarter with revenue of $5.4K, experiencing slight fluctuations and ending at a similar level. Downloads and active users both saw a declining trend, with downloads dropping from 5.8K to 2.9K and active users from 7.8K to 5.1K over the quarter.

Coloring Games for Kids 2-6! by IDZ Digital Private Limited had a varied revenue pattern, peaking at $6.3K and concluding the quarter at $4.1K. Downloads remained quite stable, hovering around 3.5K to 4.9K, while active users slightly decreased from 49.2K to 42.7K.

Finally, Adult Coloring Book - Pigment from Pixite Inc. showed a steady increase in revenue, reaching $4.7K by the end of June. Downloads and active users remained relatively stable, with downloads around 3K and active users fluctuating around 10K.

For more detailed insights, visit Sensor Tower to explore the complete data and trends. These statistics highlight the dynamic nature of app performance and user engagement within the drawing and coloring category in the UK.