State of AI Apps Report 2025 is Live!

Blog

AI Insights · Timothy · July 2025

Top Interactive Story Games in the US: Q2 2025 Insights

Discover the performance trends of the top interactive story games in the US for Q2 2025, with insights from Sensor Tower.

Top Interactive Story Games in the US: Q2 2025 Insights

In the second quarter of 2025, interactive story games on a unified platform in the United States showed varied performance trends. Here's a detailed look at the top five apps based on data from Sensor Tower.

Love Island: The Game by Fusebox Games witnessed a remarkable surge in both downloads and revenue towards the end of the quarter. Weekly revenue skyrocketed from around $124K at the beginning of April to over $1.1M by the end of June. Downloads followed a similar trend, climbing from approximately 20K to over 200K during the same period. Active users also increased significantly, reaching 175K by the last week of June.

Episode - Choose Your Story maintained a steady revenue stream, peaking at about $259K in the first week of June. Downloads were consistent, hovering around 40K to 59K each week, while active users saw a slight decline from 257K to 203K over the quarter.

GossipMaster experienced fluctuations in downloads, with numbers reaching as high as 44K in mid-June. Active users peaked at approximately 121K during the same period, indicating a growing interest despite no revenue data being reported.

Family Life! showed a steady increase in active users, reaching 164K by the end of June. Downloads also remained robust, peaking at over 43K in late May. The app's weekly revenue remained modest, hovering around $2.1K to $3.5K throughout the quarter.

MeChat - Interactive Stories from PlayMe Studio demonstrated consistent revenue, with figures ranging from $125K to nearly $140K weekly. Downloads were stable, with a slight increase towards the end of June, reaching about 21K. Active users fluctuated, peaking at over 107K in mid-June.

These insights highlight the dynamic nature of the interactive story games market in the US. For more detailed analytics, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025