Top 5 Social Apps Performance in Brazil, Q2 2025

In the second quarter of 2025, the Brazilian market saw significant activity in the social apps category, with key players like TikTok - Videos, Shop & LIVE, Instagram, Grindr - Gay Dating & Chat, BuzzCast - Live Video Chat App, and SuperLive- Live Stream & Chat leading the charge.

TikTok - Videos, Shop & LIVE experienced a steady increase in weekly downloads, peaking at approximately 1.2M in late May. Its weekly revenue showed fluctuations, reaching around $485K in early May, while active users consistently remained above 65M.

Instagram saw a notable rise in downloads, reaching a high of about 1M in early June. Revenue fluctuated slightly, with a peak of approximately $270K in early May. Active users remained stable, hovering around the 103M mark throughout the quarter.

Grindr - Gay Dating & Chat maintained a steady performance with weekly downloads around 22K. Revenue peaked at approximately $141K in early April, and active users saw a slight increase, reaching over 1M towards the end of June.

BuzzCast - Live Video Chat App had consistent downloads, averaging around 19K weekly. Revenue showed a modest increase, peaking at about $39K in late June. Active users saw growth, reaching nearly 187K by mid-June.

SuperLive- Live Stream & Chat experienced growth in downloads, with a peak of over 79K in mid-June. Revenue increased steadily, reaching about $57K at the end of June. Active users surged, reaching over 400K by the end of the quarter.

These insights provide a snapshot of the dynamic social app landscape in Brazil, showcasing trends in user engagement and monetization. For more detailed data and analysis, visit Sensor Tower.