Top 5 Social Apps Performance in Australia Q2 2025

In the second quarter of 2025, the top social apps on a unified platform in Australia showed varied performance trends, according to Sensor Tower data.

Facebook from Meta Platforms, Inc. saw a steady increase in weekly revenue, peaking at roughly $53K in mid-June. Weekly downloads increased, reaching a high of around 49.8K in late May, while weekly active users experienced a slight decline from 18.3M to 17.4M over the quarter.

TikTok - Videos, Shop & LIVE maintained strong revenue generation, with weekly earnings hovering around $860K in early June. Downloads remained consistent, with a slight increase to about 53.5K in late June. Active users fluctuated slightly, ending the quarter at approximately 3.8M.

Instagram recorded a steady revenue increase, with peaks reaching $58.6K in late April. Download numbers showed a gradual rise, peaking at about 43.9K by the end of June. Active users remained stable, with minor fluctuations around 8.9M.

Threads displayed consistent download activity, with a peak of approximately 52.7K in early June. Active users decreased slightly from 2.9M to 2.6M throughout the quarter.

Reddit showed a varied revenue trend, peaking at $3.3K by the end of June. Downloads remained steady, with a peak of 23.9K in early April. Active users showed minor fluctuations around 1.4M.

These insights offer a glimpse into the dynamic performance of these leading social apps in Australia, with more detailed analytics available through Sensor Tower.