State of AI Apps Report 2025 is Live!
In the second quarter of 2025, the top five subscription games on a unified platform in Europe showcased varied performance trends. Here's a closer look at their weekly downloads, revenue, and active user metrics, based on Sensor Tower data.
Black Mirror: Thronglets saw its weekly downloads peak early in the quarter at around 223K before declining steadily to just over 5K by the end of June. The game experienced a significant spike in weekly revenue mid-April, reaching approximately $627, before tapering off to under $50 in the final week of June. Active users mirrored this trend, starting at 280K and decreasing to about 2.9K.
Football Manager 2024 Mobile maintained a stable performance throughout the quarter. Weekly downloads fluctuated slightly, peaking at nearly 33K in mid-April. Revenue showed consistency, with a slight increase to approximately $10.4K at the end of June. Active users grew steadily, concluding the quarter with over 411K.
Storyteller experienced a gradual rise in weekly downloads, hitting a high of 42K by late May. Revenue saw a noticeable increase in the last week of June, reaching $624. The game’s active users climbed steadily, finishing the quarter at around 248K.
Street Fighter IV CE NETFLIX had a strong start with downloads peaking at 82K in April, but numbers declined to just under 10K by June’s end. Revenue remained minimal, showing a slight increase to $43 in the last week of June. Active users began at 71K and decreased to about 9.2K.
Finally, World of Peppa Pig NETFLIX saw a significant surge in downloads mid-May, reaching over 54K, which later decreased to 21K by the end of June. Revenue increased steadily, peaking at $120 in the final week. Active users also saw growth, starting at 3.9K and ending at 23.9K.
These trends highlight the dynamic nature of the gaming market, with variations in user engagement and monetization strategies. For more detailed insights, visit Sensor Tower.