Top 5 Virtual Pet Apps in the UK Q2 2025 Performance Overview

In the second quarter of 2025, the top virtual pet applications in the UK showed varied performance metrics across downloads, revenue, and active users, according to Sensor Tower data.

My Talking Tom 2 by Outfit7 Limited maintained a strong presence. Weekly downloads peaked at 12K in mid-April, and the app saw a steady decline in weekly revenue from $1.1K in April to $0.6K by mid-June. Active users fluctuated, beginning at 55K and peaking at 66K in mid-June.

Applaydu Play & Discover from FERRERO TRADING LUX S.A. experienced a surge in downloads in mid-April, reaching 15K, before stabilizing around 4K by the quarter's end. Active users followed a declining trend from 31K to 15K.

My Talking Tom Friends also from Outfit7 Limited, showed a consistent weekly download rate, peaking at 9.4K in mid-April. Revenue varied, with a high of $1.1K in mid-April and a low of $0.5K in late June. Active users showed an overall decline from 32K to 33K by the end of the quarter.

My Talking Angela 2 had a notable increase in revenue, peaking at $1.8K in mid-June. Downloads showed a gradual increase, reaching 7.1K by the end of June. Active users also rose from 39K at the beginning of the quarter to 51K.

Finally, My Talking Tom saw stable download figures, peaking at 6.9K in mid-April. Revenue remained consistent around $300 weekly, while active users varied, with a high of 54K in early April.

These insights reveal diverse trends across the virtual pet app market in the UK, with more detailed analysis available through Sensor Tower.