Top Word Puzzle Games in the UK: Q2 2025 Performance Insights

In the second quarter of 2025, the word puzzle gaming landscape in the United Kingdom showed diverse performance trends among the top five games on the unified platform, as reported by Sensor Tower.

NYT Games: Wordle & Crossword saw a notable increase in weekly revenue, reaching a peak of approximately $131K in early June. Downloads began at 18.4K in March and gradually decreased to 13.8K by the end of June. Despite this, weekly active users remained robust, hovering around 1.4M throughout the quarter.

For Words With Friends Word Game, a steady revenue was observed with fluctuations peaking at $37.3K in early May. Weekly downloads remained fairly stable, starting at 3K and ending at 2.6K. Active users saw a decline from 98.6K to 74.8K over the quarter.

Wordscapes exhibited consistent revenue, maintaining around $25K weekly. Downloads experienced a peak of 20K in mid-April, while active users showed a positive trend, climbing from 502K to 382K by the quarter's end.

Scrabble® GO - New Word Game maintained a steady revenue stream, averaging around $19K weekly. Downloads peaked at 8K in mid-April, and active users increased substantially, reaching 266K in early June.

Lastly, Zen Word® - Relax Puzzle Game had a consistent revenue trend, averaging around $15K weekly. Downloads peaked at 26K in late May, while active users fluctuated, ending the quarter at 272K.

These insights, provided by Sensor Tower, highlight the dynamic nature of the word puzzle gaming market in the UK. For more detailed analytics, visit Sensor Tower's platform.