Top 5 Beauty Retail Apps on Android in the US: Q3 2025

During the third quarter of 2025, the top beauty retail applications on the Android platform in the United States showed varied performance trends, as reported by Sensor Tower. Here's a closer look at the weekly downloads and active users for these popular apps.

Bath & Body Works experienced fluctuations in its weekly downloads, peaking at approximately 35K by the end of September. Active users increased notably, reaching over 1.1M during the last week of the quarter.

Ulta Beauty: Makeup & Skincare saw its downloads range between 9K and 21K, with a peak in early September. The app maintained an active user base around 500K to 680K, ending the quarter with approximately 578K active users.

Sephora: Buy Makeup & Skincare had more stable download numbers, starting at 9.7K and ending at 5.3K. Active users were consistently around 400K to 500K, with a slight increase to 458K at the quarter's close.

Scentbird Monthly Perfume Box showed a steady download trend, ranging from 3.8K to 5.5K. Active users fluctuated slightly, peaking at about 27K mid-quarter and maintaining around 26K by the end.

e.l.f. Cosmetics and Skincare had modest download figures, starting at 2.9K and rising to 4K before declining to 2.5K. Active users saw a decrease from 18.7K to 11.1K throughout the quarter.

For more detailed insights and analytics, visit Sensor Tower's platform.