State of AI Apps Report 2025 is Live!

The third quarter of 2025 has seen interesting trends for unicorn-themed games on iOS in Oceania. Here's a detailed look at the performance of the top five applications, based on data from Sensor Tower.
My Baby Unicorn by TutoTOONS showed a gradual decline in weekly downloads, starting from approximately 549 in early July and dropping to about 150 by the end of September. Revenue peaked at around $708 in early July and early August but saw a decrease towards the end of the quarter, closing at approximately $511. Active users decreased from 2.6K to about 1.9K over the same period.
My Little Pony: Harmony Quest demonstrated stable download numbers, hovering around 250 to 290 weekly. Revenue fluctuated, peaking at $434 in early July and ending the quarter at $323. Active user numbers remained relatively steady, starting at 740 and ending slightly lower at 697.
Kpopsies - My Unicorn Band experienced a significant drop in revenue, starting at $467 in early July and falling to $126 by the end of September. Downloads were low throughout the quarter, with a slight increase in the final weeks. Active users decreased from 284 to 149.
Munzee from Freeze Tag, Inc. had fluctuating revenue, peaking at $350 mid-July and closing at $124. Downloads showed minor fluctuations, while active users slightly decreased from 1.1K to 986.
Finally, Toddler Games: for 3 Year Olds saw a varied revenue trend, with a peak at $376 in early September and ending at $137. Downloads remained low throughout the quarter.
For more detailed insights into these trends, visit Sensor Tower's comprehensive analytics platform.