State of AI Apps Report 2025 is Live!

In the third quarter of 2025, the virtual pet app market on iOS in Bulgaria showcased notable trends. Here's a closer look at the performance of the top five apps, based on data from Sensor Tower.
My Talking Tom by Outfit7 Limited experienced a varied trend in weekly downloads, peaking at around 402K in early September. Weekly revenue saw a notable increase reaching approximately $48 in the same period, while active users fluctuated, ending the quarter at about 5.9K.
Applaydu Play & Discover from FERRERO TRADING LUX S.A. maintained steady download numbers, with a peak of 225K in late July. The app reported no revenue during this period, while weekly active users remained relatively stable, ending at 1.03K.
My Talking Tom 2 also by Outfit7 Limited, showed a steady download increase, reaching 214K by September. Revenue saw a decline mid-quarter, bottoming out at $3, before recovering slightly. Active users showed consistent engagement, ending at 2.7K.
My Talking Angela recorded a steady climb in downloads, peaking at 252K in early September. Revenue remained relatively stable, peaking at $48, while active users ended the quarter at 1.4K.
My Talking Tom Friends 2 saw a strong start with downloads at 425K in mid-July, though the numbers tapered off later. Revenue was minimal, and active users decreased over the quarter, ending at 236.
For more detailed insights and data, visit Sensor Tower.