In the fourth quarter of 2025, the top apparel applications on the Android platform in South America demonstrated varied performance trends in terms of downloads and active users, as reported by Sensor Tower.

SHEIN-Shopping Online saw fluctuating weekly downloads, starting strong with approximately 882K and reaching a peak of 1M in early October. However, downloads declined towards the end of the quarter, dropping to around 377K in late December. Weekly active users remained robust, peaking at about 70.8M mid-quarter before tapering off to 59.2M by the end of December.

The Nike App - Produtos exclusivos experienced a notable surge in downloads early in the quarter, with numbers climbing to 123K in early November. The trend then reversed, with downloads decreasing to 33K towards the end of December. Active users peaked at 1.48M in late November, followed by a decline to 658K by the end of the year.

adidas: Shop Shoes & Clothing maintained steady downloads throughout the quarter, with a high of 101K in late November. Active users increased steadily, peaking at approximately 2.7M in late November before stabilizing around 1.77M at the end of December.

C&A - Comprar roupas recorded a consistent increase in downloads, particularly in December, reaching 84K. Active users followed a similar trend, peaking at 2.52M mid-December before slightly decreasing to 2.18M by the end of the month.

Finally, Lojas Renner - Comprar Roupas saw stable download numbers, with a peak of 63K in mid-December. Active users increased significantly, reaching nearly 6M in late November before declining to 5.04M by the end of December.

For more detailed insights into these trends and additional data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026