In the fourth quarter of 2025, the top consumer finance apps on Android in Serbia showcased varied performance trends. Based on data from Sensor Tower, here's a closer look at these applications:

Yettel Bank maintained a stable presence in the market with weekly downloads fluctuating between 3.6K and 6.7K. Despite experiencing a dip in late October, the downloads rebounded to a consistent range by the end of the quarter.

BPŠ mBank showed a steady download trend, starting the quarter with approximately 4.5K downloads and ending with around 2.4K. The app saw its peak in early November with 4.6K downloads before gradually tapering off.

Moja mBanka Raiffeisen experienced significant fluctuations in downloads. The app started strong with over 3.9K downloads in mid-October, but saw a decrease towards the end of the quarter, closing with about 1.3K downloads.

OTP m-Bank had a moderate download performance, peaking at 3.2K in early November. However, it experienced a decline by the end of December, reaching just over 1.2K downloads.

NLB mKlik saw a varied download pattern, starting with nearly 2K downloads and peaking at 2.4K in early November. The app ended the quarter with a significant drop to 957 downloads.

These insights, provided by Sensor Tower, highlight the dynamic nature of the consumer finance app market in Serbia. For more detailed analytics and trends, Sensor Tower offers comprehensive reports and data.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026