In the fourth quarter of 2025, the performance of the top insurance apps on the Android platform in Italy showed varied trends in downloads and active users. Data from Sensor Tower provides insights into these applications' market dynamics.

MyGenerali experienced fluctuations in weekly downloads, peaking at about 17K in early November before dropping to around 4.8K by the end of December. The app's active users started at 84.8K, rising to a high of 97K in mid-October, and then settled at approximately 82.9K by the end of the quarter.

Prima Assicurazioni maintained a moderate download rate, beginning the quarter with 8K downloads and tapering off to 5.9K by late December. The active user base demonstrated a downward trend from 144K to 119K, highlighting a gradual decline throughout the quarter.

Unipol Assicurazioni saw a steady number of downloads, starting at 5.3K and ending at 4.9K. However, its active user numbers showed an upward trajectory, beginning at 145K and reaching 173K mid-December before slightly decreasing to 155K by the quarter's end.

Intesa Sanpaolo Assicurazioni observed a gradual increase in downloads, starting at 3.4K and peaking at 4.9K in early November. Active users fluctuated, beginning at 40.4K, peaking at 56.5K in early November, and finishing at 49.3K by the end of December.

Alleanza faced a decrease in downloads, starting at 5.3K and ending at 2K. Active users for Alleanza showed an initial increase, peaking at 94.8K mid-December, before settling at 84K by the end of the quarter.

These insights provide a snapshot of the insurance app landscape in Italy, reflecting the dynamic nature of user engagement and app adoption. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026