In the fourth quarter of 2025, the top apparel apps on iOS in the United States showcased notable trends in downloads and active users, as reported by Sensor Tower.

SHEIN - Shopping Online had a dynamic quarter with weekly downloads peaking at around 306K in early November. Active users initially declined from 20.5M to 18M but saw a resurgence to 22M by late November.

lululemon experienced a substantial increase in downloads, especially mid-quarter, reaching a high of approximately 224K in the week of November 17. Active users mirrored this growth, peaking at 428K during the same period.

Nike: Shoes, Apparel, Stories saw steady growth in downloads, with a peak of 135K in late November. Active users also increased significantly, reaching over 4M during the same timeframe.

ALO had a notable spike in downloads, hitting 166K in early December. Active users followed a similar trend, with a peak of around 278K in the first week of December.

Old Navy: Shop for New Clothes showed a strong performance with downloads peaking at 154K in late November. Active user numbers also rose significantly during this period, reaching 2.4M.

These insights highlight the dynamic nature of the apparel app market on iOS in the US, with varying trends in user engagement and downloads. For more detailed insights, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: December 2025