In the fourth quarter of 2025, several beauty retail apps on the iOS platform in the United Kingdom showcased notable performance trends. Here's a closer look at the top five apps, based on data from Sensor Tower.

Boots: Beauty & Pharmacy saw a consistent pattern in weekly downloads, peaking at 48.8K in late November. Weekly active users fluctuated throughout the quarter, with a notable rise to 1.5M in the week of December 22.

Superdrug - Beauty and Health maintained steady weekly downloads, with figures reaching 18.5K in late November. Active users peaked at approximately 308K in mid-November, before tapering off slightly by the end of December.

Feelunique: Limitless Beauty experienced an upward trend in downloads, hitting 21K in mid-December. Active users of this app grew steadily, peaking at 267K in late November, before a slight decline toward the end of the year.

CHARLOTTE TILBURY: EASY BEAUTY had a varied download trend, with a peak of 10.2K in early November. Weekly active users remained relatively stable, fluctuating modestly around 100K throughout the quarter.

LOOKFANTASTIC: Beauty & Makeup demonstrated a notable increase in downloads, peaking at 9.8K in late November. Active users saw a significant rise, reaching over 328K in early December.

For more detailed insights and analysis on these trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026