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In the fourth quarter of 2025, the Food and Drink category on iOS in the United States saw varied performance among its top apps. Here's an overview of the trends observed in downloads, revenue, and active user engagement.
ReciMe: Recipes & Meal Planner from ReciMe Pty Ltd experienced a significant drop in weekly revenue early in the quarter, from approximately $475K to $38K by early November. However, a resurgence was noted in December, peaking at nearly $176K. Downloads showed a decline mid-quarter, falling from 140K to around 60K, before a sharp increase to 160K by the end of December. The app maintained a steady number of active users, with a slight increase from 357K to 401K in mid-December before settling at 371K.
NYT Cooking: Quick Tasty Meals from The New York Times Company saw a dramatic surge in revenue in mid-November, reaching $327K, before stabilizing. Downloads steadily increased throughout the quarter, peaking at nearly 28K in late December. Active users saw consistent growth, starting at 1.1M and reaching 1.6M by year-end.
America's Test Kitchen maintained relatively stable revenue, with minor fluctuations around $29K. Downloads were modest, with a notable spike to over 9K in the final week. Active users showed a gradual increase, starting at 36K and peaking at 41K in mid-December.
Vivino: Drink The Right Wine from Vivino ApS had a steady revenue stream, fluctuating between $18K and $29K. Downloads and active users both experienced growth, with downloads peaking at 10K and active users increasing from 157K to 264K by the end of December.
Gronda: Recipes for Chefs from Gronda GmbH saw revenue peak at nearly $30K in late October before declining to $11K by late December. Downloads were modest, with a steady decline, peaking at 3.5K in early October. Active users remained relatively stable, with slight fluctuations around 3K.
These insights are based on data from Sensor Tower, offering a comprehensive look at the app performance trends in the Food and Drink category on iOS in the United States during Q4 2025. For more detailed insights, visit Sensor Tower's platform.