In the fourth quarter of 2025, the health and fitness app category on iOS in the United Kingdom saw significant activity. Here’s an overview of the performance of the top five apps in this sector, based on data from Sensor Tower.

Strava: Run, Bike, Walk showcased a notable increase in weekly revenue, starting from approximately $417K at the beginning of October and peaking at $496K by the end of December. Downloads were steady, with a significant rise to 36K in the last week of December. Active users fluctuated throughout the quarter, ending with an impressive increase to 2.4M.

Runna: Running Plans & Coach experienced a steady revenue stream, culminating at around $355K in late December. The app’s downloads surged to 24K in the final week, while active users showed an upward trend, reaching 240K by the end of the quarter.

Flo Cycle & Period Tracker maintained a consistent revenue flow, with weekly revenues stabilizing around $243K in the last week of December. Downloads saw a boost to 22K in the same period, while active users remained steady, fluctuating slightly but closing the quarter at 1.4M.

MyFitnessPal: Calorie Counter showed a mixed performance, with revenue peaking at $265K at the start and closing at $260K. Downloads dropped mid-quarter but rebounded to 18K by the end of December. Active users saw a decline, reaching 519K before a year-end resurgence to 884K.

Calorie Counter + recorded consistent revenue figures, ending the quarter at $294K. Downloads spiked to 13K in the last week, while active users experienced a dip mid-quarter, closing on a high note at 314K.

These insights provide a snapshot of the dynamic health and fitness app market on iOS in the UK. For more detailed analytics and trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026