In the fourth quarter of 2025, the health and fitness app market in Latin America on the iOS platform displayed intriguing trends, as highlighted by Sensor Tower data.

Strava: Run, Bike, Walk saw a gradual decline in weekly revenue, starting at approximately $154K and leveling at $158K by the end of the quarter. Downloads peaked at 98K in mid-October but dropped to 51K by mid-December, before rebounding to 90K at the year's close. Active users fluctuated, ending the quarter with a surge to 2.4M.

Flo Cycle & Period Tracker maintained stable revenue, reaching a high of $152K at the end of December. Downloads steadily increased, peaking at 155K in the last week. Active users remained robust, averaging around 4.5M throughout the period.

Zwift: Indoor Cycling Fitness experienced consistent revenue, averaging around $36K. Downloads were low, with a gradual increase to 488 by the end of December. Active users saw a notable rise, reaching 1K by the end of the quarter.

Fitia: Calorie Counter & Diet showed a slight decline in revenue, dropping to $24K before rebounding to $33K. Downloads peaked at 22K in early December. Active users decreased over the quarter, ending with 226K.

MyFitnessPal: Calorie Counter experienced a decrease in revenue, settling at $21K by December's end. Downloads followed a downward trend, hitting a low of 7K before rising to 12K. Active users saw some fluctuations, ending the quarter at 220K.

These insights provide a snapshot of user engagement and financial performance across leading health and fitness apps in the region. For further details and more in-depth analysis, visit Sensor Tower's website.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026