2026 State of Mobile is Live!

In the final quarter of 2025, the top insurance applications on the iOS platform in Australia showed varied performance trends. Here’s a detailed look at the weekly downloads and active users for each app, based on data from Sensor Tower.
The app experienced fluctuating weekly downloads, beginning the quarter with 6.8K and peaking mid-quarter at 7.7K. By the end of December, downloads decreased to 4.9K. Active users increased steadily from 126K to a high of 185K mid-quarter, before settling at 136K.
Weekly downloads for AAMI App began at 9.1K and showed a downward trend, ending the quarter at 2.7K. Active users, however, grew from 42K to over 54K by the end of December, indicating increased engagement.
Downloads for My Medibank were relatively stable, starting at 3.5K and peaking at 4.5K in early December, before dropping slightly to 3.4K. Active users saw a consistent increase from 121K to nearly 164K by the end of the quarter.
Hostplus experienced a decline in weekly downloads, starting at 3.9K and falling to 1.5K by the end of December. Despite this, active users showed resilience, starting at 77K, peaking at 85K, and ending the quarter at 59K.
NRMA Insurance maintained a fairly stable download rate, beginning at 2.4K and ending at 1.9K. Active users remained steady throughout the quarter, fluctuating slightly between 13K and 14K.
For more detailed insights and data trends, visit Sensor Tower's platform.