The fourth quarter of 2025 saw significant activity in the apparel app market in Germany, with SHEIN - Shopping Online, Takko Friends, Zalando – Online fashion, ZARA, and H&M leading the charge. Data from Sensor Tower provides insight into their performance.

SHEIN - Shopping Online experienced fluctuating weekly downloads, beginning at approximately 86K and decreasing to around 40.8K by the end of the quarter. Weekly active users also showed a downward trend from 7.4M to 5.5M.

Takko Friends saw a peak in downloads at 101.2K in late November, while weekly active users varied, peaking at 1.48M in early December.

Zalando – Online fashion had a steady increase in downloads, reaching a high of 85.3K in late November. Active users also rose, peaking at 6.4M during the same period.

ZARA showed a significant spike in downloads mid-quarter, with 54.9K in the week of November 24. Active users increased to 929K during this peak.

H&M downloads peaked at 59.1K in late November, while active users reached up to 3.1M during the same timeframe.

For more detailed insights and data, visit Sensor Tower. These trends highlight the dynamic nature of the apparel app market in Germany during Q4 2025.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026