In the fourth quarter of 2025, the top apparel apps in Europe displayed diverse performance trends on a unified platform. Here's a closer look at the weekly downloads and active user metrics for these leading apps.

SHEIN - Shopping Online consistently led in weekly downloads, starting at approximately 906K and peaking at 977K in mid-October. However, downloads gradually declined to around 467K by the end of December. Active users mirrored this trend, beginning at 72.4M and decreasing to 53.7M.

Zalando – Online fashion showed a steady increase in downloads, climbing from 270K to a peak of 532K by late November, before settling at 289K. Active users followed a similar pattern, starting at 20M and reaching a high of 29M, before ending the quarter at 21M.

ZARA experienced a significant spike in downloads during the week of November 24, hitting 738K, while active users surged to 11.1M. Both metrics saw fluctuations throughout the quarter, ending with downloads at 361K and active users at 9.1M.

Sinsay - moda i zakupy online maintained steady downloads, peaking at 250K mid-quarter, before tapering off to 111K. Active users peaked at 9.1M in mid-November and closed the quarter at 7.3M.

H&M saw varied download activity, with a significant rise to 406K by late November. Active users peaked at 12.7M during the same period, before settling at 9.2M by the end of December.

These insights are sourced from Sensor Tower, where more detailed analytics and trends are available for further exploration.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026