In the fourth quarter of 2025, the top apparel applications in Romania experienced varied trends in downloads and active users, as reported by Sensor Tower.

SHEIN - Shopping Online saw weekly downloads decrease from 39K at the start of the quarter to 19K by the end of December. Meanwhile, active users peaked at nearly 3M in mid-November before declining to about 2.2M by the year's end.

Sinsay - moda i zakupy online experienced an increase in downloads, peaking at 37K in mid-November before tapering to 14K in December. Active users rose to 1.6M in November but fell to approximately 1M by the end of December.

LC Waikiki Online Shopping downloads surged to over 41K in late November, with active users reaching a high of 72K in the same period, before settling at 53K by the end of the quarter.

Zalando – Online fashion had fluctuating downloads, starting at 13K, dipping mid-quarter, and finishing strong at 12K. Active users peaked at over 800K in late November, ending the quarter at 500K.

Fashion Days showed a spike in downloads with nearly 29K in late October, followed by a decline to 2K by December's end. Active users peaked at 724K in late October before dropping to 338K by the end of the year.

These insights from Sensor Tower highlight the dynamic nature of the apparel app market in Romania, with more detailed analytics available on their platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026