In the fourth quarter of 2025, several apparel applications showed notable performance in the United States on a unified platform. Here's a look at the top five apps during this period, with insights from Sensor Tower.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting with over 416K in late September and reaching a peak of 452K in mid-November. The weekly active users ranged from 27.7M to 36.8M, peaking in late November.

Nike: Shoes, Apparel, Stories saw a consistent rise in weekly downloads, peaking at 168.7K in late November. Active users also increased significantly, reaching a high of approximately 5.8M in the same period.

lululemon showed a surge in downloads in mid-November, climbing to around 223.8K. Active users increased to 428K during this peak, followed by a slight decline towards the end of the quarter.

Old Navy: Shop for New Clothes experienced a notable spike in downloads in late November, reaching 195.8K. Active users mirrored this trend, peaking at over 3M.

Victoria's Secret—Bras & More had a significant increase in downloads, reaching 128.9K in late November. The active user count remained stable, peaking at 856K in early November.

For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026