The fourth quarter of 2025 saw notable performance trends among the top beauty retail applications in Turkey on a unified platform. Data sourced from Sensor Tower provides an insight into weekly downloads and active user metrics for these leading apps.

Gratis: Kişisel Bakım & Makyaj maintained a strong presence with weekly downloads peaking at approximately 112K in early November. The app consistently engaged users, boasting over 1.7M weekly active users at its highest point during the quarter.

Watsons: Kozmetik ve Alışveriş experienced a surge in downloads, reaching over 106K in early November. Active users also climbed, peaking at around 940K in the same period, indicating robust user engagement.

SEPHORA - Maquillage, Parfum saw a significant spike in downloads, with numbers hitting nearly 68K in late November. The app's active user base expanded from 245K to over 617K, showing a positive trend throughout the quarter.

Rossmann experienced a more modest performance, with weekly downloads fluctuating around 14K to 22K. Its active user count peaked at approximately 168K, maintaining a steady engagement rate.

Kiko Milano: Makyaj & Kozmetik had a notable increase in downloads, reaching over 30K in late November. The app's active users rose from 75K to over 145K, indicating growing user interest.

These insights highlight the dynamic nature of the beauty retail app market in Turkey, with each app showing unique trends in user engagement and downloads. For more detailed analysis and insights, visit Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026