In the fourth quarter of 2025, the UK saw varied performances among the top consumer finance applications on a unified platform. Here’s a closer look at the trends observed in Splitwise, Budget Planner l Snoop Money, YNAB, Emma - Budget Planner Tracker, and Financielle: Budget Planner.

Splitwise, published by Splitwise, Inc., experienced a notable increase in weekly revenue, peaking at approximately $28.8K by the end of December. However, downloads showed a gradual decline from 18.5K at the start of October to around 10K by the end of the year. Active users fluctuated, starting at 714K and ending with a resurgence to 607K in the final week.

Budget Planner l Snoop Money from Usnoop Limited, saw its weekly revenue reach a high of $26.9K in early November. Downloads varied throughout the quarter, with a significant spike to 13.7K in the last week of December. Active users remained relatively stable, closing the quarter at 437K.

YNAB, managed by You Need A Budget LLC, had a steady revenue increase, culminating at $11.5K by the end of December. Download numbers were modest but showed a late surge to 1.6K in the final week. Active users consistently rose, reaching over 43K by the end of the quarter.

Emma - Budget Planner Tracker, by Emma Technologies LTD., displayed consistent download numbers, peaking at 38.2K in the final week of December. Revenue showed some fluctuation, ending at $7.2K. Active users saw an increase from 278K to 289K over the quarter.

Financielle: Budget Planner from FINANCIELLE LIMITED had more modest figures, with revenue peaking at $3.7K in mid-November. Downloads were low, with a peak of 2.7K in mid-October.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026