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AI Insights · Timothy · January 2026

Top Consumer Finance Apps in Brazil Q4 2025: Performance Overview

Explore the performance trends of the top consumer finance apps in Brazil during Q4 2025, with insights on downloads and active users from Sensor Tower.

Top Consumer Finance Apps in Brazil Q4 2025: Performance Overview

In the fourth quarter of 2025, Brazil's top consumer finance applications demonstrated varied performance metrics across downloads and active users, according to Sensor Tower data.

Nu saw weekly downloads fluctuating, with numbers peaking at approximately 557K in early October and closing the year with around 541K. The app maintained a robust base of weekly active users, starting at 71M and ending the quarter slightly lower at 69M.

CAIXA experienced a steady growth in downloads, reaching a significant 452K in the final week of December. Active users showed an increase from 29M to 33M by the end of the quarter.

Inter – Banking & Investing had a strong start with 364K downloads in early October, though these numbers gradually decreased to 259K by the end of December. Active user numbers remained relatively stable, ending the quarter with 26M.

Banco Itaú: Conta, Cartão e + showed a moderate download trend, starting at 334K and ending at 209K weekly downloads. Active user numbers saw a slight dip from 27M to 26M over the quarter.

CAIXA Tem experienced fluctuations in downloads, peaking at 284K mid-quarter, and closing with 256K. The app's active users increased from 12M to 13M by the end of December.

For more detailed insights and data, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026