In the final quarter of 2025, Australia's personal finance app market showcased significant activity across the top five applications. Here's a closer look at how these apps performed, based on data from Sensor Tower.

Splitwise ended the year on a high note. Weekly revenue rose steadily, peaking at approximately $8.6K in the last week of December. Downloads followed a similar upward trend, reaching 7.6K in the same week. However, weekly active users fluctuated, starting at around 182K and ending at 186K.

YNAB experienced a steady increase in revenue, with a final week peak at $4.3K. Downloads surged dramatically at the quarter's end, reaching over 1K in the last week. Active users also saw a rise, from 5.5K to 4.1K throughout the quarter.

WeMoney: Pay off debt faster showed consistent growth in revenue, finishing at $4.3K. Downloads remained relatively stable, with a significant jump to 7.5K in the last week of December. Active users fluctuated, maintaining an average of around 35K.

Crunchr – Receipt Saver App had a less volatile quarter. Revenue remained steady, averaging around $2.1K weekly. Downloads were low but consistent, averaging less than 100 weekly.

Buddy: Budget Planner App saw a varied quarter with revenue peaking at $2.2K mid-December. Downloads experienced a spike to 2.1K in the last week. Active users showed a slight increase, ending the quarter at 2.7K.

These insights provide a snapshot of the dynamic landscape of personal finance apps in Australia. For more detailed analytics and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026