The fourth quarter of 2025 saw interesting trends in the personal finance app sector in Brazil. Here's a look at the performance of the top five apps, based on data from Sensor Tower.

Mobills - Budget Planner from Toro Investimentos Ltda. experienced fluctuations in weekly revenue, peaking at approximately $26.9K in early December. Downloads were highest at 21K in the last week of December, while active users reached a peak of 369K by the end of October.

Organizze Budget Planner showed a steady increase in downloads, reaching 10K in the final week of December. Revenue spiked to $19.9K in the first week of December, and active users peaked at 117K in early November.

Splitwise saw a significant increase in downloads, climbing to 32K in the last week of December. Revenue also peaked at $13.9K at the end of the quarter, with active users reaching 363K by the end of December.

Minhas Finanças | Pessoais had stable revenue, peaking at $7.5K in the final week. Downloads surged to 12K in the last week of December, while active users remained consistent, peaking at 299K in early November.

Minhas Economias maintained a steady download rate, with a peak of 6.9K in the final week of December. Revenue showed a slight increase, reaching $2.4K at the end of the quarter, and active users peaked at 93K in the last week.

For further insights into the performance of these apps, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026