In the fourth quarter of 2025, the top personal finance budgeting and planning applications in Italy showed diverse trends in downloads, revenue, and active users. This analysis, based on Sensor Tower data, provides insights into the performance of these apps on a unified platform.

Wallet - Daily Budget & Profit from BudgetBakers s.r.o. saw a notable increase in weekly revenue, peaking at approximately $3.5K in the final week of December. Weekly downloads also rose significantly, reaching around 3.8K. Active users consistently grew from about 57K to over 77K by the end of the quarter.

Splitwise reported a steady climb in weekly revenue, culminating at $2.8K in late December. Downloads had a dramatic boost, peaking at nearly 28K. Active users fluctuated but ended on a high note, reaching over 852K.

Expense & Budget App: Spendee maintained a stable revenue pattern, with a slight dip before ending at $1.4K. Downloads displayed a gradual increase, closing the quarter at around 1.9K. Active users remained relatively steady, with minor fluctuations throughout the period.

Monefy: Money Tracker experienced a modest revenue trend, closing at $1.2K. Downloads peaked at approximately 3.3K in the last week of December. Active users hovered around the 75K mark, showing slight variations.

Lastly, YNAB showed a consistent revenue pattern, peaking at $1.2K in mid-November. Downloads concluded the quarter with a noticeable increase to 525. Active users rose gradually, ending at just over 1.9K.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026