2026 State of Mobile is Live!

During the fourth quarter of 2025, Sweden's top personal finance, budgeting, and planning apps demonstrated varied performance on a unified platform. Here's an overview based on data from Sensor Tower.
Splitwise saw a significant peak in weekly revenue, reaching approximately $1.1K in late December. Downloads fluctuated, with a notable increase to about 2.8K in the final week of the year. Active users experienced some ups and downs, starting at around 36K and ending the quarter close to 35.5K.
YNAB maintained relatively stable weekly revenue, with a high of around $383 in early December. Downloads were modest, peaking at 88 in October, while active users hovered between 338 and 362 throughout the quarter.
Buddy: Budget Planner App showed varied revenue trends, reaching a high of $378 by the end of December. Downloads also varied, with a mid-quarter peak of 627. Active users saw a gradual increase, closing the quarter at 355.
NOWO experienced a decline in revenue over the quarter, starting at $253 and reducing to $87 by the end of December. Downloads followed a similar downward trend, with a low of 21 in early December.
Settle Up - Group Expenses had a decrease in revenue, starting at $183 and ending at $135. Downloads peaked at 292 in the last week of December, while active users fluctuated, closing at 1.06K.
For more insights and detailed data, visit Sensor Tower.