2026 State of Mobile is Live!

In the fourth quarter of 2025, the top shopping apps in New Zealand showed varied performance trends. Here's a detailed look at how these apps fared:
Shop: All your favorite brands experienced a significant rise in weekly downloads, starting at approximately 14.4K and peaking at 31.5K in late November. Weekly active users also demonstrated an upward trend, growing from 63.9K to a high of 128.3K by mid-December.
Temu: Shop Like a Billionaire maintained a steady download rate throughout the quarter, with figures ranging from 12.9K to 18.1K. Active users showed a fluctuation, starting at 1.06M, dipping mid-quarter, and then climbing back to 1.19M by the end of December.
New World NZ saw a varied performance in downloads, with a notable increase to 18.8K at the beginning of December. Active users exhibited a consistent pattern, maintaining around 240K to 270K throughout the quarter.
Everyday Rewards showed a notable increase in weekly downloads, reaching up to 13.4K in early December. The app's active user base also saw a rise, from 264.8K to 301.4K by the end of the quarter.
Shop Kmart Low Prices For Life had a steady download trend, with a peak of 12.5K in early November. Active users remained stable, fluctuating slightly but staying around the 100K mark.
These insights, provided by Sensor Tower, offer a glimpse into the dynamic performance of shopping apps in New Zealand. For more detailed data and analysis, visit Sensor Tower's platform.