In the fourth quarter of 2025, the top shopping applications in Russia demonstrated dynamic trends across downloads and active users, as reported by Sensor Tower.

Wildberries from Wildberries OOO maintained a strong presence with weekly downloads peaking at approximately 320.6K in the last week of December. The app's active user base remained robust, fluctuating around 70M and reaching a high of 74.1M mid-December.

OZON: товары, одежда и обувь saw its weekly downloads rise to 311K by the end of December, while active users reached a peak of 69.5M earlier in the month.

Пятёрочка: доставка продуктов recorded a stable download rate, closing the quarter with 224.4K downloads in the final week. Active users slightly increased to 24.2M in early December before settling around 23.9M.

Магнит: акции и доставка experienced a growth in downloads, peaking at 238.5K in the week of December 22. Its active users rose consistently, reaching 23.7M in mid-December.

Finally, Яндекс Маркет: онлайн-магазин saw a decrease in downloads towards the end of the year, ending at 103.4K in the final week. However, active users peaked at 19.5M mid-December before dropping to 16.5M.

For more insights and detailed data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026