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AI Insights · Timothy · July 2023

Q2 2023 Performance of Top Android Fitness Apps in Europe

Explore the latest trends in the fitness and weight loss app category for Android in Europe during Q2 2023. Insights show download and user engagement statistics for the leading apps.

Q2 2023 Performance of Top Android Fitness Apps in Europe

As we step into the summer season, fitness and weight loss apps have seen varied engagement across Europe on Android devices. Data provided by Sensor Tower offers a glimpse into the performance of the top applications within this category during the second quarter of 2023.

Step Counter - Pedometer by Leap Fitness Group showed a revenue trend with figures ranging from around $800 to nearly $1,300 weekly. Downloads for the app started at around 206k in the last week of March, peaking at 213k in early April, and gradually decreasing to about 123k by the end of June. Weekly active users showed an increasing trend, starting from around 3.5 million and reaching over 4.1 million by the quarter's end.

Another variant, Step Counter - Pedometer by Hitchhike Tech, witnessed a revenue trend with amounts fluctuating between $100 and $200 weekly. The app's downloads saw a high of approximately 170k in early May, with a slight decline to around 164k by late June. Weekly active users saw an overall increase from about 400k to over 530k during the quarter.

Xiaomi's Mi Fitness (Xiaomi Wear), while not generating revenue, maintained a steady download rate starting at around 163k and ending the quarter with about 127k downloads. The app's weekly active users started at over 2.1 million, experiencing slight fluctuations before closing the quarter with a similar figure.

Google Fit: Activity Tracking from Google LLC, also with no revenue to report, saw downloads begin at around 140k and decrease to about 90k by the end of Q2. The app's active users were around 2 million at the start, peaking at over 2.3 million in early May, and then slightly declining to just over 2.1 million by the quarter's end.

Lastly, Lose Weight at Home in 30 Days by Simple Design Ltd. showed a revenue trend with amounts ranging from around $2,100 to over $3,300 weekly. Downloads for the app saw a significant spike from 87k to around 236k in mid-June, with active users reflecting a similar jump from about 276k to over 503k, and ending the quarter with a robust figure of approximately 530k.

For more insights and detailed app performance analytics, Sensor Tower's comprehensive data platform is the go-to resource for industry trends and user engagement metrics.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2023