US Fitness & Weight Loss Apps Q2 2023: Performance Insights

The second quarter of 2023 has seen significant activity in the US Fitness & Weight Loss app category. Data provided by Sensor Tower offers a glimpse into the performance of the top applications in this space.

Planet Fitness Workouts experienced a notable increase in downloads, starting at around 180k in the last week of March and peaking at over 300k by mid-May. Weekly active users mirrored this trend, initially at around 3.4 million and rising to over 4.3 million by the end of May. However, revenue for the app showed a decreasing trend, starting at around $10k in late March and dropping to approximately $3.8k by the end of June.

Yuka - Food & Cosmetic scanner saw its revenue climb from around $51k to nearly $69k by mid-June before slightly dipping to around $65k. Downloads peaked at 193k in late May, while weekly active users reached their highest at over 515k in the last week of June.

MyFitnessPal: Calorie Counter maintained a strong revenue throughout the quarter, starting at almost $2 million and reaching over $2.1 million in late April. Despite a slight downturn in June, it recovered to around $1.9 million. Weekly active users showed more consistency, staying around 3.7 million, with downloads hovering just over 100k towards the end of the quarter.

JustFit: Lazy Workout & Fit saw a decline in revenue from around $435k to $260k in mid-May, but it rebounded to nearly $305k in mid-June. Downloads decreased from 158k to around 75k in mid-May, then rose again to approximately 129k by the end of June. The app's weekly active users fluctuated, peaking at over 650k in late May.

Lastly, BetterMe: Health Coaching experienced an increase in revenue from around $225k to over $321k by the start of May, followed by a decrease to around $248k, and then an uptick to approximately $308k in mid-June. Downloads for the app peaked at nearly 140k in early April, while weekly active users saw their highest numbers at nearly 491k in early May.

For more detailed insights and analysis, visit Sensor Tower, where the data for these trends was sourced. The performance of these apps reflects the dynamic nature of user engagement within the Fitness & Weight Loss category.