Leading Brands in Australia's Coupons & Rebates Category: Q3 2023 Overview

In the dynamic world of Coupons & Rebates, several brands have emerged as leaders in Australia during Q3 2023. This article delves into the performance of Cashrewards (Shopgo), Groupon, and Honey Science Corporation, showcasing their audience trends and engagement across multiple platforms. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands' digital presence.

Cashrewards (Shopgo)

Cashrewards, accessible via cashrewards.com.au and the Cashrewards: Cashback Rewards app, demonstrated notable trends throughout Q3 2023.

• Audience Trends: The website saw a gradual decline in visits, starting above 2.9M in July and falling to around 2.5M by September. The monthly true audience slightly decreased from over 530K to about 500K. Interestingly, web-only visitors consistently outnumbered app-only visitors.

• App Engagement: The app maintained a stable monthly active user base, with active users rising from 230K in July to approximately 244K in September, indicating growing mobile engagement.

• Ad Spend & Channels: Cashrewards invested significantly in advertising, with a peak monthly spend in July of over $130K. Facebook and Instagram were major channels, though YouTube saw increased spend in September, reaching over $64K.

Groupon

Groupon, available at groupon.com and the Groupon - Local Deals Near Me app, showed varied performance across Q3 2023.

• Audience Trends: Website visits fluctuated, peaking in August at over 2.1M and settling around 1.7M in September. The monthly true audience saw a gradual decline from over 530K to about 418K by quarter's end.

• App Engagement: The app's monthly active users declined from over 270K in July to just above 210K in September, reflecting a shift in user preference.

• Ad Spend & Channels: Groupon's monthly ad spend increased significantly in September, reaching over $45K, with Facebook being the dominant channel.

Honey Science Corporation

Honey Science Corporation, with its website joinhoney.com and PayPal Honey: Coupons, Rewards app, presented a unique data profile.

• Audience Trends: The website's visits declined from over 1.5M in July to approximately 1M in September. The monthly true audience remained mostly stable, with minor fluctuations around 200K.

• App Engagement: The app's monthly active users decreased slightly, staying above 34K throughout the quarter.

• Ad Spend & Channels: Notably, Honey did not allocate any monthly ad spend during this period, focusing on organic growth.

Conclusion

Throughout Q3 2023, Cashrewards, Groupon, and Honey Science Corporation each exhibited distinct trends in Australia's Coupons & Rebates category. With Sensor Tower's comprehensive cross-platform insights, businesses can better understand user behavior and adjust strategies accordingly. From audience engagement to advertising investments, these brands demonstrate the diverse approaches within the industry.

For more detailed insights, explore Sensor Tower's offerings, including Web Insights, Pathmatics, and App Performance Insights.