Leading Software Brands in Brazil Q3 2023: Google Search, Gmail, and Google Workspace

Introduction

In Q3 2023, the software category in Brazil experienced significant activity, with leading brands like Google Search, Gmail, and Google Workspace maintaining strong digital presences. This article delves into the performance and trends of these brands, using data insights provided by Sensor Tower, a leader in cross-platform analytics.

Google Search

Google Search continues to be a powerhouse in Brazil, with its websites and apps attracting substantial audiences.

• Audience Trends: The website, google.com, maintained a stable monthly deduplicated audience, hovering above 170M throughout Q3. The visits per unique visitor remained consistent, showing a slight decrease in September. The Google app also saw stable monthly active users, consistently above 73M.

• Google Lens: The Google Lens website and app exhibited a steady audience, with monthly website visits peaking in August at nearly 9M. The app maintained over 170K monthly active users.

• Ad Spend & Channels: Google Search's monthly advertising saw a notable spike in August, with spending rising to over $140K, primarily on Facebook, and impressions surging above 84M.

Gmail

Gmail remains a crucial communication tool in Brazil, with its digital footprint expanding across web and app platforms.

• Audience Trends: The website, mail.google.com, experienced a slight dip in visits in September but maintained a monthly deduplicated audience above 160M. The Gmail - Email by Google app showed consistent growth, with monthly active users reaching over 80M in August.

• Ad Spend & Channels: Gmail's monthly advertising remained minimal, with a small increase in August spend to $654, resulting in impressions of over 380K.

Google Workspace

Google Workspace, encompassing a suite of productivity tools, demonstrated steady user engagement across its platforms.

• Google Calendar: The website maintained monthly visits above 720M throughout Q3, with a monthly deduplicated audience just above 65M. The Google Calendar app consistently attracted around 23M monthly active users.

• Google Docs: This platform saw a small dip in July but quickly rebounded, reaching nearly 1.8B monthly visits by September. The Google Docs app's user base remained stable, with monthly active users around 8M.

• Google Meet: The website enjoyed high engagement, with monthly visits peaking in August at over 830M. The Google Meet (original) app saw a decline, ending September with about 1.3M monthly active users.

• Ad Spend & Channels: Google Workspace's monthly ad spend was negligible until a September increase to just over $8K, yielding 5M impressions.

Conclusion

The Q3 2023 data underscores the robust presence of Google Search, Gmail, and Google Workspace in Brazil's software market. Sensor Tower's comprehensive data insights reveal stable user engagement across web and app platforms, with strategic advertising efforts contributing to their sustained dominance. Sensor Tower's unique cross-referencing capabilities continue to provide unparalleled insights into cross-platform user behavior, essential for understanding the digital landscape.

For more detailed web insights, visit Sensor Tower's Web Insights, and explore advertising data through Pathmatics and app performance insights via App Performance Insights.