Leading Brands in Canada's Business & Industrials Category: Q3 2023 Analysis

In Q3 2023, several brands emerged as leaders in Canada’s Business & Industrials category, demonstrating remarkable digital presence and user engagement across their websites and apps. This article examines the performance of Hydro Quebec, FedEx, and Behance, Inc., offering insights derived from Sensor Tower's comprehensive data offerings.

Hydro Quebec

Hydro Quebec is renowned for its energy solutions, maintaining a robust digital presence through its website, hydroquebec.com, and the Hydro-Québec app.

• Audience Trends: The website recorded a decrease in monthly visits from 11.7M in July to around 5.7M by September. Despite this decline, the monthly true audience remained stable above 900K in September, indicating strong user retention.

• App Engagement: The app experienced fluctuations in monthly active users, starting at approximately 494K in July, dipping in August, and rising to nearly 394K in September.

• Ad Spend & Channels: Hydro Quebec's monthly advertising spend was primarily on Facebook and Instagram in July, with a significant reduction in subsequent months. Notably, monthly ad impressions peaked at over 4.6M in July.

FedEx

FedEx, a leader in global shipping and logistics, showed strong performance via its website, fedex.com, and the FedEx Mobile app.

• Audience Trends: Website visits remained consistent, averaging around 6.8M monthly. The monthly true audience hovered near 800K, with most users accessing through the web.

• App Engagement: The app's monthly active users were stable, slightly decreasing from 26K in July to about 25K in September.

• Ad Spend & Channels: FedEx increased its monthly ad spend significantly in September, surpassing $86K, focusing on Facebook, which generated over 21M impressions.

Behance, Inc.

Behance, known for its creative community platform, excelled with its website, behance.net, and the Behance – Creative Portfolios app.

• Audience Trends: Website visits were stable, averaging about 2M monthly, with a monthly true audience of over 170K in September.

• App Engagement: The app's monthly active users increased slightly, reaching nearly 1.9K by September.

• Ad Spend & Channels: Behance's monthly ad spend was modest, peaking in September at about $560, focusing primarily on Instagram.

Conclusion

The Q3 2023 data highlights distinct engagement patterns across Hydro Quebec, FedEx, and Behance, Inc., reflecting their strategic digital initiatives. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these trends. For businesses aiming to understand cross-platform user behavior, Sensor Tower's comprehensive data offerings remain indispensable.

For more insights, explore our Web Insights, App Performance Insights, and Pathmatics products.