Leading Food Delivery Brands in Canada: Q3 2023 Insights

In the rapidly evolving food delivery landscape of Canada, Q3 2023 has shown remarkable trends. With Sensor Tower's comprehensive data, we delve into the performance of leading brands like UberEATS, SkipTheDishes, and DoorDash. Our insights, powered by Web Insights, App Performance Insights, and Pathmatics, provide a unique cross-platform view of user behavior.

UberEATS for Customers

Digital Presence: UberEATS maintains a robust presence with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends:

  • Website Visits: From Q2 to Q3 2023, website visits showed fluctuations, with a notable increase in September, reaching approximately 18M visits.

  • Monthly True Audience: The true audience remained stable, hovering around 5M throughout the quarter.

  • Platform Dominance: The app dominates with over 3.9M app-only visitors monthly, indicating a strong preference for mobile usage.

• App Engagement:

  • Monthly active users fluctuated slightly, maintaining a range near 4.5M.

• Ad Spend & Channels:

  • Monthly ad spend varied, peaking in June with over $278K. Primary channels included TikTok and YouTube, each delivering millions of impressions.

SkipTheDishes

Digital Presence: SkipTheDishes operates through skipthedishes.com and the Just Eat Takeaway.com app.

• Audience Trends:

  • Website Visits: August saw a peak with over 14M visits, showing significant engagement.

  • Monthly True Audience: The true audience remained around 3.6M, with a balanced distribution between web and app visitors.

• App Engagement:

  • The app saw a slight decrease in monthly active users, ending Q3 with approximately 2.7M.

• Ad Spend & Channels:

  • Monthly ad spend peaked in August at nearly $1.9M, with Instagram and YouTube leading in impressions.

DoorDash For Customers

Digital Presence: DoorDash is accessible via doordash.com and the DoorDash - Food Delivery app.

• Audience Trends:

  • Website Visits: Visits were consistent, averaging around 12M monthly.

  • Monthly True Audience: The true audience grew steadily, exceeding 3.4M by September, with a strong app user base.

• App Engagement:

  • Monthly active users showed an upward trend, peaking at over 2.8M in June and July.

• Ad Spend & Channels:

  • Monthly ad spend peaked in August at over $1M, with TikTok and YouTube being significant contributors to impressions.

Conclusion

The Canadian food delivery market in Q3 2023 demonstrates dynamic engagement across platforms. UberEATS, SkipTheDishes, and DoorDash continue to lead, each with unique strengths in web and app engagement. Sensor Tower's unparalleled data insights offer a comprehensive view of these trends, essential for understanding cross-platform behavior in this competitive sector. By leveraging Sensor Tower's data, decision-makers can strategically navigate the evolving market landscape.