Leading Food Delivery Brands in Canada: Q3 2023 Analysis

Introduction

In the bustling world of food delivery services, brands are constantly vying for consumer attention across digital platforms. As of Q3 2023, UberEATS, SkipTheDishes, and DoorDash have emerged as leaders in Canada, boasting significant monthly deduplicated audiences. This article delves into the performance and trends of these brands from Q2 to Q3 2023, highlighting their digital strategies and audience engagement across websites and apps. Sensor Tower's comprehensive data insights provide a unique cross-referencing of web, app, and advertising data, offering a detailed look into cross-platform user behavior.

UberEATS for Customers

UberEATS maintains a robust digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q2 to Q3 2023, the website experienced a fluctuating pattern, with visits ranging from 13M to 17M. The monthly deduplicated audience remained stable above 4.8M throughout the quarter.

• App Engagement: The app consistently engaged over 5.7M monthly active users, reflecting a stable mobile market presence.

• Ad Spend & Channels: UberEATS's monthly advertising spend peaked in June at nearly $278K, with significant impressions primarily on TikTok and Snapchat.

SkipTheDishes

SkipTheDishes boasts a comprehensive digital strategy via skipthedishes.com and the Just Eat Takeaway.com app.

• Audience Trends: Website visits saw a sharp increase in August at over 13M, while the monthly deduplicated audience hovered around 3.7M to 4.2M.

• App Engagement: The app's monthly active user count slightly decreased, averaging around 750K, indicating a stronger web presence.

• Ad Spend & Channels: Advertising efforts were concentrated on Instagram, with a notable monthly spend of over $1.8M in August, achieving high impressions.

DoorDash For Customers

DoorDash operates through doordash.com and the DoorDash - Food Delivery app.

• Audience Trends: The website saw consistent visits around 10M to 14M, with the monthly deduplicated audience slightly increasing to over 3.4M in September.

• App Engagement: The app maintained a stable user base of over 2.7M monthly active users, indicating balanced web and app engagement.

• Ad Spend & Channels: DoorDash's monthly ad spend peaked in August at over $1M, with TikTok leading in impressions, showcasing a strong OTT presence.

Conclusion

The food delivery landscape in Canada is fiercely competitive, with UberEATS, SkipTheDishes, and DoorDash leading the charge through strategic digital engagement. Sensor Tower's unparalleled data insights reveal the nuances of each brand's strategy, highlighting the importance of cross-platform visibility. As these brands continue to innovate, their ability to adapt and engage across multiple channels will be crucial in maintaining their leadership positions.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.